Whatsale
Whatsale C-Commerce combines the e-commerce shopping experience with real-time synchronization of ERP data and the convenience of WhatsApp. Built by sellers, for sellers. From the first contact to closing the deal! With Whatsale, salespeople can serve many more customers in a personalized way, sharing product details, creating quotes, and placing orders—all without leaving their conversations.
During the development of Whatsale, I conducted qualitative research and user journey mapping in collaboration with stakeholders to understand the needs and enhance the user experience. One of the biggest challenges was consolidating all sales management functionalities into a single conversational interface while keeping the navigation clear and accessible. Using Figma, I componentized the cards and segmented interactions into menus. After hosting a “Beta Day” with clients, the product was launched, receiving praise for its smooth workflows, seamless WhatsApp integration, and simplified management through links.